How Liverpool ONE used technology for direct to consumer engagement

Direct to consumer expansion – MY ONE

Following the success of Kinexio, Liverpool ONE has appointed Kinexio to create a fully integrated platform that engages not only retailers and centre teams but also consumers and residents in the area – MyONE was born.

Today, My One enables the team to engage and manage the entire community from one powerful platform offering a wide range of benefits to all stakeholders.

Since the launch of MyONE in 2020, we have seen the following results:

• 14,500 downloads
• 1.39 million views in total
• 140,904 offers redeemed
• 5,564 event responses

How proptech united a city, Eurovision & Liverpool ONE

Working in partnership with Liverpool ONE, a ‘VisitLiverpool’ app was launched two weeks before Eurovision began.

Cost-effective and environmentally sustainable, the app was specifically designed to enhance engagement, digitally highlighting all the activities and events taking place around the event period.

The app promoted essential information on the EuroFestival and Eurovision Village, as well as all the Eurovision themed events taking place across the city from 1-14 May 2023. Information on tourist attractions and food and drink venues were added to the platform to drive footfall.

To provide extra support for visitors exploring the region during the two-week period, integrated Google Maps and transport information for all travel options could also be accessed.

Furthermore, the app allowed notifications to be sent to users with important updates about events and travel information. To further enhance engagement, the app enabled visitors to ask for advice and support from the host city.

In line with the visitor dispersal strategy, information on the surrounding regions was incorporated too, including popular things to see and visit.