Learning lessons from previous storms, Urban Edge used the Kinexio platform to keep tenants informed and supported when Hurricane Fiona hit.
Urban Edge Properties is a NYSE-listed real estate investment trust focused on managing, acquiring, developing, and redeveloping retail real estate in urban communities. The company owns 76 properties, including two malls in Puerto Rico totalling 17.2 million square feet of gross leasable space.
In 2017, Hurricane Maria hit the island of Puerto Rico, leaving it with no electricity, no communication, and extensive damage. Urban Edge had no way of keeping tenants and team members at The Outlets at Montehiedra and Las Catalinas Mall informed.
Learning lessons from this and previous storms, the Urban Edge corporate and on-site property management teams refined and improved the emergency response and critical communications strategy to be prepared prior to the next hurricane season (June 1 – November 30). Subsequently, in 2021, they implemented Kinexio, a tenant engagement app, that would allow the Property Management team to proactively focus on preparedness and communication to address emergency risks.
