Blog

7 ways to enhance consumer engagement

Kinexio

13 January,2025

1 min read

Due to shifting consumer behaviour and the proliferation of online shopping, it is more important than ever for retailers and property managers to provide customers with an experience they would not be able to replicate online. Convenience is a major factor in ensuring that bricks and mortar retail can compete. The ability for customers to start their buying journey from the comfort of their own home allows them to pre-plan their visit.

Building on the convenience elements and using technology as a way to tailor the consumer experience and build a sense of community with shoppers is also a powerful way to drive engagement, repeat visits and loyalty. By accepting technology with an open mind, properties can open up new paths and options for improving their customer service and overall experience. Moreover tech enables both landlords and retailers to directly drive revenue, so it’s a fantastic investment to positively impact tenant performance and retention.

Increasing retail footfall and sales

Give your occupiers the tools they need to target customers with special offers in the app
Use QR codes to create scarcity (show true ROI to occupiers)
Provide marketing team with a segmented audience of target customers (grow and drive revenue from property marketing activity)
Create bespoke customer events that can be shared in a tailored event calendar with RSVP’s to gain a real-time

Creating consumer convenience

Customisation of your app to make it the most effective and powerful traffic-driving tool available.
The addition of a centralised interactive store directory allows shoppers to plan their visits remotely.
Providing click and collect functionality allows customers to streamline their visits and creates efficiencies around peak times for retailers

Retail community creation

Showcase the importance of building an engaging with your community
The centralised platform is an excellent place to keep your community up to date with relevant information that can be updated in real time
Get unprecedented up to date insights into what is important to your customers with fully customisable survey

Empowering your occupiers to drive revenue

Provide your occupiers and team with a powerful platform for engaging local shoppers in order to boost footfall and store revenue
Offering exclusive discounts and value adds will keep your shoppers engaged, encourages spend and incentivises return visits
Creating and sharing future events drives awareness and allows for customers to pre-plan visits

Tailoring customer experience

The power of retail technology integration

Integrating the app with the occupiers drives customer engagement and advocacy
Navigation software means customers will know where to find their favourite brands as well as showcasing the full breadth of offer
Enhanced loyalty systems allows the tracking of points, spend
Geo-fending identifies locations and behaviours in order to provide customers with personalised offers and notifications.

Test, target and improve for maximum success

Improve your knowledge of your customers.
Analysis of the platform data enables you to understand why people come, what they like, and what they want to see
Testing and tracking performance identifies key customer trends and supports rapid and agile growth.
Cross referencing marketing efforts with shopper footfall and spend will give an understanding of what works best, on what days, and what you should do more of to increase sales.
Targeting customer audience groups and providing your team with a segmented audience, allows you to put relevant offers in front of the right people (ensuring higher ROI)

FAQ

What are effective strategies to enhance consumer engagement in retail properties?

Enhancing B2C consumer engagement in retail properties involves implementing direct communication channels with shoppers, promoting exclusive offers and events, and utilizing data insights to tailor experiences. Platforms like Kinexio enable property managers to connect directly with consumers, fostering a sense of community and encouraging repeat visits. By centralising information on promotions, loyalty programs, and store directories, such platforms improve the overall customer experience.

How can technology improve customer experience in shopping centers?

Technology enhances customer experience in shopping centers by providing seamless access to information, personalised offers, and efficient services. Solutions like Kinexio offer features such as interactive store directories, event bookings, and click-and-collect options, all accessible via a user-friendly app. These tools streamline the shopping journey, making it more convenient and engaging for consumers, which can lead to increased footfall and sales.

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