Kinexio appoints Mark Bruce as Data and Insights Director

Bruce joins Kinexio with over 20 years of operational experience in retail. He joins from British Land, where during his 12 year tenure, he implemented new methods of data acquisition and footfall analytics at Meadowhall, before expanding the data and insight programme across the British Land retail portfolio. Prior to that Bruce held various retail positions, including the head of retail at Republic, where he was responsible for the operation and performance of over 55 stores.

Mark Bruce, Data and Analytics Director at Kinexio, commented: “Since my first interactions with Kinexio over 11 years ago, I could see that the technology company was focused on solving real industry problems. Over the years we built a strong partnership, as we developed and executed on a powerful data strategy. I am excited to take this one step further, joining the team at Kinexio.

Data is absolutely intrinsic to understanding a portfolio, especially as making the wrong decisions can cost time and money. There is a huge opportunity to help real estate companies to better understand the value of data, how to access it and how to use it. That is key to better retail performance, and I believe that Kinexio is the perfect fit to empower their customers to be successful.”

David Fuller-Watts, CEO at Kinexio, said: “At Mallcomm we’ve built our technology around our customers creating a strong partnership culture. It has enabled us to ensure that our platform grows with our customers’ needs, providing real solutions to navigate the evolving industry. Mark was an early adopter, understanding that the ability to acquire reliable data means that you can take action to reduce risk, reduce cost and ultimately enhance revenue. Having worked with him for over a decade, we are delighted to have him as part of our team, helping develop the strategies that will allow our customers to utilise data to spot, and act on opportunities for the future.”