MyTAG was acquired by Kinexio (formerly Mallcomm in 2024. MyTAGs are now part of the Kinexio product suite
Zip World is a Welsh outdoor adventure activity company which employs over 700 people across its seven sites and hotel. Zip World opened in 2013 with 8 employees running the fastest zip line in the world from a portable cabin, and since then has added high ropes, two roller coasters, the world’s first underground golf set in a cave, and a balloon aerostat to its adventures.
In line with its rapid growth and expanding product ranges, zip world has invested in its people and systems to support its commitment to maintaining exceptional standards of safety and welfare for its team, customers and supply partners. Kinexio Tag has been adopted as an integral part of the operations, maintenance and facilities management strategy and has proved invaluable, bringing large improvements in effectiveness and efficiency. Safety is the top priority. Safety at zip world is ensured through a combination of technology, training, and supervision.
From paper records to digital check-in for NFC compliance
Daily opening and closing inspections are carried out for all adventures, using specific checklists. These used to be paper based, but inclement weather made recording information difficult, and if issues were found, radios had to be used to communicate with the centre, who would then contact the appropriate person. Secure NFC tags have been placed on all the equipment and areas that need to be inspected. When the Kinexio Tag is tapped with an NFC enabled mobile device, the appropriate task list is presented to the operator, who then carries out the checks and records the results.
Should an issue be found, it is instantly escalated to the responsible person, so remedial actions can be put in place immediately. The electronic solution is invaluable, particularly when working In remote outdoor locations in all weathers. Tag is used to schedule and record periodic safety inspections and routine maintenance tasks on adventure products and vehicles. These may be carried out by the maintenance team or external contractors, and all details of the work carried out and by whom, are recorded electronically. The same system is used to schedule and record emergency evacuation drills.
NFC tagging can support compliance
Secure and trusted proof of compliance Kinexio NFC technology is used to schedule and record the periodic inspections and testing of safety equipment such as fire extinguishers, fire alarms and emergency lighting. Secure NFC tags, which cannot be cloned or copied, are placed on each of the items that need to be tested or maintained. On carrying out the check, the engineer taps the tag with his NFC enabled-phone or other device, and inputs the required information about the work he has carried out. The NFC technology determines that someone has physically tapped the trusted tag and verifies the user’s id and location. Details of the testing are immediately available via the Tag system, and historical data can be accessed 24/7/365 for reporting or auditing.
NFC data capture enhances audit trails
Zip world has found that having a clear audit trail of what was inspected or tested, when and by whom, and details of any follow up actions required/ completed, is another very valuable benefit of using the system. Engaging employees and suppliers all employees have branded Tag photo id cards, which allow electronic access to their training records, qualifications and which adventures they are qualified to work on. Employees are also encouraged to record improvement opportunities on site.
These could be related to compliance, customer experience or maintenance, and tapping a tag enables the item to be added to Tag daily occurrence log, where they are prioritised for action. The Tag dead zone app allows employees to use the system in parts of the sites where there may be no WIFI or mobile phone signal. Suppliers are required to complete the zip world site induction via Myacademy prior to their visit, so they are familiar with the company and its procedures. On arrival, they are checked in with a Tagged lanyard, which also ensures they are checked out on departure.
Over the past year, we have implemented Tag across all our sites, leveraging massive Improvements in effectiveness and efficiency throughout the business. The power of the TAG system, backed up by the friendly and comprehensive support of the team, has allowed Zip World to develop a consistent approach to ensuring and monitoring safety and compliance.
FAQ
What is NFC technology used for?
NFC (Near Field Communication) technology enables secure, short-range wireless communication between a tag and a reader device, like a smartphone. It’s used in many applications, including contactless payments, digital access control, asset tracking, and proof of presence. In commercial real estate, NFC helps automate compliance checks, manage visitor and contractor entry, track valuable equipment, and protect lone workers through tap-to-confirm workflows. It’s valued for reliability, security, and ease of use without requiring complex infrastructure.
How far away do NFC tags work?
NFC tags work at very short distances, typically within 4 centimeters (about 1.5 inches). This close range ensures secure, intentional interactions because the user must bring their smartphone or reader very near the tag to trigger a response. Unlike RFID, which can operate over several meters, NFC’s limited range prevents accidental scans or unauthorized reading. This makes it ideal for applications requiring precise control, like access verification, asset tracking, and proof of presence in real estate.
Can NFC, or near field communications, be use for tracking?
Yes, NFC can be used for tracking, though it works differently from GPS or long-range RFID. With NFC, tracking happens through tap-to-record interactions, where users or staff tap a tag to confirm location, time, or status. In commercial real estate, this enables accurate asset tracking, proof of presence for inspections, and real-time updates to a central system. While NFC doesn’t provide continuous live location, it creates a secure, timestamped trail of movement and activity.
