David Fuller-Watts, CEO of Kinexio, discusses the rising threat of organized retail crime (ORC) and the role of technology in ensuring retail organisations are better prepared.
How can tech help win the fight against organised retail crime?


46% have increased efforts to tackle organised retail crime
The volume of goods at shopping centres combined with their layouts, size and accessibility make them particularly vulnerable to ORC. Ensuring there are sufficient resources in place to try and tackle ORC is therefore essential and a top priority for a growing number of retailers.
This trend is reflected in the NRF survey which reveal 46% of respondents have increased their internal resources dedicated to anti-ORC efforts, and 44% have increased their use of technology, hardware and/or software applications to prevent, deter and investigate ORC.
Having strong security protocols in place can be a major deterrent, even for the most prepared criminal gangs. But too often, there are gaps in security processes which mean retail organizations, especially shopping center managers, are not sufficiently prepared to tackle ORC. Based on our experience of working with more than 700 shopping centers globally, the crucial gaps to fill include ineffective reporting, communication and data analysis.
Too often, manual reporting systems are in place, risking inefficiency and inaccuracy. Critical information, which must be distributed to numerous stakeholders, can take too long. The need for clear and instant communication is paramount in a crisis, yet many shopping centers have ineffective channels in place. Multiple platforms are often in use along with manual methods which hinder the flow and speed of crucial information relating to security incidents. Communication processes are also hampered by hard-to-find lists of key stakeholders.
Without accurate data, shopping centers are unable to analyze trends, vulnerabilities or other patterns which could improve their security strategies. Information relating to a large-scale theft such as response times, engagement with critical messages, and how quickly situations were resolved fails to be effectively documented.

The role of AI powered retail technology
Technology has a vital role to play in addressing these issues and the fight against ORC. Artificial intelligence, for example, is creating smarter, more effective security equipment, such as video surveillance systems, facial-recognition cameras, and license-plate readers to name just a few.
This AI-powered equipment can be integrated with digital technology to further strengthen security practices. At Kinexio, we have been working with retail real estate organisations to help them tackle security issues using advanced digital technology.
By implementing the Kinexio platform, critical information, communication and data, can be centralised for shopping centre managers and their tenants, streamlining security processes.
As the need to identify and manage security threats intensifies, so does the need for technology adoption across the retail industry. As well as trialing AI-driven security systems, retail organizations must ramp up their security protocols. Adopting a bespoke Kinexio platform will significantly improve reporting and communication, playing an essential role in deterring criminals as well as detecting, managing and analyzing incidents in the fight against ORC.

Retail security – the time to act is now
As the need to identify and manage security threats intensifies, so does the need for technology adoption across the retail industry.
As well as trialing AI-driven security systems, retail organizations must ramp up their security protocols. Digital technology that improves reporting and communication processes, can play an essential role in deterring criminals as well as detecting, managing and analysing incidents in the fight against ORC.
See also
FAQ
How can technology help combat organized retail crime (ORC)?
Technology plays a crucial role in combating ORC by enabling real-time communication, data sharing, and incident reporting among retailers and law enforcement. Platforms like Kinexio facilitate seamless information exchange, allowing for swift responses to suspicious activities. By integrating surveillance systems, access controls, and analytics, technology enhances the detection and prevention of organized retail crime, creating a safer shopping environment.
What features does Kinexio offer to enhance security against ORC?
Kinexio offers features such as instant communication channels, incident reporting tools, and real-time alerts to enhance security against organized retail crime. Its platform enables collaboration between retailers, security personnel, and law enforcement, ensuring timely responses to potential threats. Additionally, Kinexio’s data analytics and reporting capabilities assist in identifying patterns and preventing future incidents, thereby strengthening overall security measures.