17 July 2025: Kinexio, the leading enterprise solution for the management of commercial property, has announced a pioneering partnership with footfall providers PFM Intelligence Group, Sensormatic (ShopperTrak) and Axper to enhance data and analytics for retail and mixed-use places.
Kinexio is used to manage 2,200 retail and mixed-use places globally, with 600,000 unique users across its platform. It provides a single AI-enriched solution for collecting and analysing sales data, footfall, managing day-to-day operations and synchronising crisis communications.
The new partnerships will allow retail landlords and asset management teams to overlay real-time data on footfall and visitor behaviour with sales and operational data and easily distribute valuable insights to multiple stakeholders such as tenants, investors and management teams. Working with three providers enables Kinexio to provide a global solution that can serve which ever tech stack its customers utilise for footfall collection such as footfall devices, CCTV, or IoT sensors.
The platform is designed to provide easier access to data, and adapt to customers’ specific needs, as it is customisable and able to deliver tailored functionality, data models, and user-specific dashboards. This in turn will enable asset managers to better engage with tenants to drive day-to-day performance; curate the right tenant mix; enables early intervention, measure the effectiveness of marketing activities and enlivenment; and forecast footfall and sales based on historical trends.
This unique set of insights is ultimately used to the set and adjust rental levels rates and underpins asset valuations. Kinexio reduces costs and resource, increases the value of data by having it overlayed in one platform, and provides the platform to add more metrics as part of a data roadmap.
As the way assets are managed continues to evolve, we want to empower our customers with the tools and insights they need to have a deeper understanding of performance. This partnership with the leading footfall data providers allows us to provide a bespoke view into performance on both a granular and a portfolio level. In my experience the ability to identify, for example, poor performing tenants for early intervention can deliver 2-5% uplift in portfolio-wide sales and reduce tenant churn by up to 10%. These data sets can protect NOI and longer-term asset value, which is game-changing.
The Kinexio platform is delivering a fresh new perspective of retailer and asset performance, which we believe will help drive industry success as the commercial retail industry continues to evolve. We’re excited to partner with Kinexio, with our data supporting the provision of the complete picture of not just density of movement, but how that translates into sales, and ultimately asset and portfolio performance. Through the Kinexio platform the ability to collect data faster, and to disseminate insights to the right stakeholders improves productivity and decision making. Having a clear picture is something that the industry has been striving for and working with Kinexio that has now been brought to life.
The partnership with footfall providers represents Kinexio’s continued commitment to providing market leading data and insights to enhance the management and operations of commercial real estate to help owners, operators and property managers to reduce risk, decrease operating costs and increase revenue.
- PFM Intelligence enables the transformation of visitor counts into actionable insights, enabling informed, fact-based decisions that drive growth.
- Sensormatic (ShopperTrak) provides traffic analytics that enable retailers to deliver stronger customer experiences while helping to increase conversions.
- Axper is an all-inclusive turnkey counting solution for retail, without the need for upfront investment.