Committed to a sustainable future, because it’s the moral thing to do
In an increasingly purpose-driven world, incorporating ESG factors into business strategies is not only important for attracting investors, but enhancing relationships with tenants.
Technology can support evolving ESG strategies, providing tools for data analysis and community initiatives. Digital platforms enable managers to understand how a building is being used and the impact on energy use. They can also track environmental performance in real time and gather data from tenants to establish ways in which carbon emissions can be reduced.
These insights can determine whether there is a need for more energy-efficient or intuitive lighting, how natural ventilation may reduce the burden on heating and cooling systems, and how much water could be recycled.
Increasingly, proptech is being used to support social impact initiatives too, helping to improve connections and engagement with tenants and the wider community. Real-time messaging through a single source allows property managers to promote a wide range of initiatives such as health and wellbeing activities, community events and charity campaigns.
The technology also enables local businesses and charities to promote details of their events and offers, helping to foster a sense of community in and around a shopping centre. This can be further enhanced through the promotion of local job opportunities.
